Why bother branding?
I published over 1000 pieces of brand content, launched over 150 campaigns and rebranded a tech startup currently valued at £50m. Every business needs to take branding seriously, no matter what size, stage or sector.
Branding gets attention
Our brains make millions of mental associations every single day. Strong brands have a unique look and feel which gets them precious seconds of attention and builds shortcuts in consumers’ minds. In a buying situation, your brand has the potential to simply become a “no-brainer”.
Branding builds margin
Margins don’t apply only to your pricing strategy, but also to your competition. In a world saturated with choice, a strong brand stands out. This differentiation makes it easier for customers to connect and choose you over competitors. Over and over again.
Branding promotes profit
Over time, having a consistent brand will allow you to charge more for your products. Once consumers have formed an attachment to your brand, they become less price-sensitive because they believe in your purpose, in your product and genuinely want to help defend your place in the world.
Building brands for new beginnings and next levels.
I'm a brand strategist with a background in fashion & tech working for global brands including CondeNast, Zara and Bumble Inc.
Over the last decade I've held senior marketing roles in start-ups and scale-ups, where I built disruptive brand strategies, scaled operations across three continents and supported multi-million dollar valuations.