Kia UK

Kia is a South Korean multinational automobile manufacturer headquartered in Seoul.

With sales of new petrol and diesel cars to be banned from 2030, the future of automotive is electric. That’s what car manufacturer Kia UK briefed us to communicate as part of the launch of its new EV9 model – a game-changing new family electric car.

Wanting to move the conversation on from the repeated myth-busting around EVs, our approach was to celebrate the potential of electricity – putting it front and centre of a stunt as bold as the EV9’s striking and futuristic design.

The idea? To put a million volts through parent and car enthusiast Jodie Kidd, one of the most dangerous stunts she’s ever taken part in.

The campaign resulted in blanket media coverage including a double-page spread in the Sun, Sun Online, Mirror, Express and Daily Star and more.

Photographer Rob Greig

Model Jodie Kidd

PR Agency Third City

Styling Liesa Miller