Starling Bank

Starling Bank is a British challenger bank providing current and business bank accounts in the United Kingdom.

Starling Bank has been campaigning to remove negative gender stereotypes from public conversations around money since 2018.

Fast forward to 2021, and change is still needed to #MakeMoneyEqual.

Working with Brunel University’s Professor Shireen Kanji and team, Third City analysed over 600 photographs from 3 of the biggest image libraries used for articles about money and finance. The study found that women are regularly portrayed as childlike, immature or naïve around money. And that’s before we get into age and body type diversity among the women depicted!

We used these insights to create a new, unbiased image library for everyone to access.

Photographer Lensi

PR Agency Third City

Styling Liesa Miller