Spring
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Spring is an eco-conscious business on a mission to change the way the world consumes tech.
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This project was a full rebrand, including a new name, visual and verbal identity and much more.
We worked directly with two passionate founders who are big fans of new tech, but quickly saw a big problem. Upgrade after upgrade, old devices were simply being thrown away, adding to landfill, or left in drawers, with valuable resources being tied up for no good reason.
Spring’s new brand identity is playful yet passionate with a knowledgable tone of voice without preachy or guilt-tripping vibes.
Assets included logo design, illustrations, animations, social media imagery and brand videos. We also collaborated on website and pod design.
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Strategy & Art Direction Liesa Miller
Web & Pod Design In-house
Illustrations Crayoncrayon
Animations Studio Gundar
From preloved to reloved.
Some people accept the norm. Some see potential in everything. They constantly strive for better. Push what there is, what there has been, what’s yet to come.
Here at Spring, we see potential in you, our team, old tech, the planet. And we believe that when millions of people come together, there’s potential for big things to happen.
So let’s discover it, make it pop, blossom, bloom. And together we can change preloved to reloved, hopeless to hopeful, used to renewed. It's Spring time.
